Hotels aren’t just selling beds anymore, they’re selling experiences, and in 2025 the real magic happens in the tech stack guests never see. A new wave of hospitality technology products is quietly reshaping every touchpoint, from pre-arrival messaging to late-night room service and post-stay reviews. Here’s a look at some of the latest hospitality tech products hitting the market that are genuinely moving the needle on guest satisfaction.
1. Unified AI-Driven Guest Experience Platforms
The hottest category right now is the all-in-one guest experience platform – a single layer that sits on top of your PMS and ties together check-in, communication, upselling, mobile keys, and feedback.
Duve is one of the clearest examples. Over the past few years it has evolved from a point solution into a full guest management platform, and in December 2025 it raised $60M to scale globally, a sign of how central these platforms have become. Duve offers:
- A personalized web-based guest app (no download) with online check-in, digital keys, local info, and upsells.
- An AI-powered communication hub that centralizes WhatsApp, SMS, email, OTA messages and more, with generative AI agents drafting personalized replies.
- Integrated upselling and mobile ordering, which helped it win multiple 2025 Hotel Tech Awards, including Best Guest App and Best Mobile Ordering & Room Service.
Competitors like Guestara, Canary Technologies, and Mews Guest Experience are playing in the same space, combining messaging, mobile check-in, upselling and digital guidebooks into a single interface for guests and staff. The benefit for guests is simple: no hunting for information, no juggling apps, and faster answers to questions across channels.
2. Frictionless Arrival: Contactless Check-In Goes Mainstream
Contactless check-in is no longer a post-pandemic novelty; it’s becoming the default. Guides from HotelTechReport and others show that mobile check-in and digital keys significantly reduce front-desk queues and can cut check-in times to under three minutes while lifting both guest satisfaction and ancillary revenue.
What’s new isn’t just the concept, but the scale and sophistication:
- Modern solutions now tie directly into the Property Management System (PMS) to automate room assignment, payment authorization, and digital key delivery, so guests can walk straight to their room.
- Vendors like Alliants highlight how contactless flows now include ID verification, terms acceptance, payment, and key issuance in one seamless journey.
The biggest signal of where this is going: Dubai recently announced a citywide one-time contactless check-in solution for its hotels – guests verify once and reuse that identity across multiple properties in the city. That’s essentially “single sign-on” for a destination and a glimpse of how effortlessly travel could work in the near future.
3. Mobile F&B and In-Stay Commerce Platforms
Room service menus on paper are rapidly being replaced by mobile ordering platforms that live on the guest’s own device.
The IRIS mobile platform, for example, just picked up a “Champions of Mobile” award in 2025 for its innovation in hotel F&B and guest experience. It’s now used in more than 2,000 hotels across 120 countries, giving guests the ability to browse, order, and pay from their phone, at the pool, in the lobby, or in-room.
Platforms like Duve extend this further with digital menus tightly integrated into the wider guest journey:
- Pre-arrival upsells on breakfast packages or welcome amenities
- In-stay prompts for room service, spa bookings, and late check-out
- Post-stay offers to encourage future bookings
Because these tools capture ordering behavior and preferences, they allow hotels to refine menus, tailor offers, and optimize staffing, while guests simply experience faster, more convenient service.
4. Smart Wi-Fi as a Guest Engagement Engine
Wi-Fi used to be a utility. Now it’s becoming an experience layer of its own.
A good example is the Smart WiFi platform launched by Focus Group in September 2025. It lets hotels use the Wi-Fi login journey to capture guest data, enroll people into loyalty programs, and deliver targeted offers, all while guests connect as they normally would.
On the guest side, the upside is smoother connectivity and more personalized perks: think instant recognition on return stays, tailored recommendations, and fewer log-in annoyances across devices. On the hotel side, it turns an unavoidable touchpoint into a subtle but powerful engagement and loyalty tool.
5. Generative AI and Virtual Concierges
If 2023–2024 were about simple chatbots, 2025 is about agentic AI that can actually do things for the guest.
Recent reports on generative AI in hospitality show hotels using AI to:
- Handle multilingual guest support
- Curate personalized itineraries
- Optimize F&B recommendations
- Power revenue and operations co-pilots behind the scenes
At the guest-facing level, AI is now powering:
- Virtual concierges embedded into guest apps and messaging platforms, capable of answering detailed property questions and making reservations.
- Proactive service automation, where AI + customer data platforms (CDPs) trigger the right offer at the right time, late check-out offers for late-arriving guests, spa discounts for repeat wellness travelers, and so on.
For guests, that translates into feeling understood: fewer generic offers, more relevant suggestions, and faster resolutions without constantly waiting in line or on hold.
What It All Adds Up To
Taken together, these products aren’t about flashy gadgets in the lobby. They’re about quietly removing friction and stitching together one continuous, personalized journey:
- Before arrival: tailored communication, digital registration, curated upsells
- On property: instant Wi-Fi, mobile keys, AI concierges, seamless F&B and services
- After departure: targeted offers and effortless rebooking
For hoteliers, the platforms above offer higher ancillary revenue, better data, and leaner operations. For guests, the payoff is simple: less waiting, less guessing, less paperwork, and more time actually enjoying their stay.
