We put a lot of effort into making our brand look good to the outside world. Websites, social media, and storefronts are all excellent ways to show consumers, employees, and potential employees what your business is all about. This made us consider internal branding. Do we make the same effort when it comes to showcasing who we are and what we do internally? Most likely not.
Many companies already have screens (or static signs) up, but they’re lifeless and don’t communicate in the same language as the individuals who see them. Unfortunately, a beautiful front door cannot conceal a shabby front room. When it comes to interacting with everyone in the organization.
And if you’re looking for content ideas that accomplish more than just look nice? We have some of those as well.
The first goal is to keep employees engaged with your firm.
Your goal is to keep employees up to date on the newest messages.
You make use of bulletin boards, Microsoft Power Bi, and Google Slides.
According to marketing research, the most popular avenues for communicating with employees are email, a company intranet, static posters, social media, and internal messaging. 78% of businesses do not use ‘business television’ (i.e. digital lobby signage) to communicate with their employees. Nonetheless, digital media in public places reaches more people than videos on the Internet or Facebook. The same may be said for internal purposes, assisting your firm in doing something that few other companies are doing right now.
Of course, you can now utilize any apps you wish to keep your workforce engaged, as well as post your own content. However, if you’re just getting started, these three are an excellent place to start.
You may use Google Slides to display everything from client testimonials to the most recent sales numbers. Microsoft Power Bi generates visually appealing representations of your company’s data for anyone to see. Whereas Noticeboard allows you to make unique and interesting notices for your team by just uploading a message,choose a theme (or make your own) and you’re ready to start communicating in a more fascinating way.
Goal number two is to impress prospective employees.
Your goal is to impress potential new employees that visit your organization.
You make use of Google Slides, Tripadvisor, and Foursquare.
The interview process might be intimidating, and as the interviewee, you always come a little early. Rather than being perplexed as to what to do while you wait (does it look blasé if I’m on my phone, too eager if I pick up this corporate brochure?) Wouldn’t having something to look at be nice?
Even better if it’s something I can utilize to learn a few new things about the company I’m considering joining.
It is just as vital to give potential employees information about your firm as they are to give you information about who they are and why you should hire them. You might use your most recent company reviews from Tripadvisor, Foursquare, or even a Google Slides presentation with your most recent client testimonials to do this.
Third, direct and manage
Your mission is to give information such as wayfinding and meeting space reservations.
You make use of: AskCody
Digital signage can be utilized internally to assist processes operate more smoothly as well as to improve communication.
I’m referring to everything from how your staff learn about room changes to how you organize who uses what space and when.
We, of course, have an app for that as well. Our fantastic partner Ask Cody helps you plan your daily meeting room activity. You get a clear picture of who is using what and when by integrating its simple booking system with your Microsoft Exchange, Outlook, or Google Apps for Business accounts. They’ve also prepared a fantastic guide that shows you how to get set up in minutes.
Fourth goal: display company data
Your purpose is to demonstrate the most recent data, numbers, or metrics from your firm.
You employ: Dash, Google Slides
We’re swimming in a data sea, right? Digital signage can help to segregate this and make it more visually appealing to your audience. Digital signage dashboards are an easy method to accomplish this, and they can be accessed directly from our App Store. Best of all, these are completely customizable, allowing you to display anything you want, whether it’s company data, the current baking champion, or your most recent social media figures.
Fifth goal: provide menus that encourage employees to eat in.
Your goal is to enhance sales at your office cafeteria.
If your workplace has a cafeteria, you know how difficult it is to resist the temptation to eat there for breakfast, lunch, and dinner Not to mention the elevens. Digital menu boards are one of our most popular digital signage alternatives because they transform ordinary menus into something much more visually appealing. Which is critical when you’re hungry and need to make a decision quickly.
You may bring your workplace cafe to life with rich digital content by using our own digital menu templates or those provided by one of our app partners, such as DS Menu. Upselling products, offering nutritional or allergy information, and assisting your employees in making smarter decisions that they will feel better about in the long term.
Sixth goal: engage and inform
Your goal is to deliver entertaining information to visitors while they wait.
You make use of the world clock, CNN, equities, and currency.
One of the most significant barriers to digital signage is a lack of knowledge on what to display on screen. This is where Linkitsoft comes in, with a series of apps that pull in the most vital information from around the world. Everyone is interested in news, world currency rates, stocks, and weather forecasts. They’re also great for using as a discussion topic with coworkers and prospects as you leave or enter the office.
Digital whiteboards go beyond the traditional canvas, enabling a symphony of ideas where the chalk dust of the past gives way to the dynamic brushstrokes of invention.
This is where digital signage zoning can help. You can construct a dynamic screen with our zoning tool that produces sections for all of the stuff that is most essential to your audience.
Goal number seven is to manage workflows.
Your goal is to: enable employees to focus on the duties of the day from anywhere in the building You use: Google Sheets, Dash
How many project management tools and processes have you put in place that are only looked at once and then abandoned? On our desktop PCs and laptops, there are numerous systems, programs, and web-apps competing for our attention. However, one of the most recent trends in digital signage is to display this information on the TV screens in your lobbies and reception areas.
When you have your Trello board in the office reception area, it’s simple to scan a project and see what has to be done. At Linkitsoft, It means you can hold your morning scrum in reception while getting a cup of coffee.